Cabana do Urso
Branding
Cabana do Urso was born from a mother's dream of bringing different and innovative products for babies to Brazil. The brand works with different products, such as: naninhas, plush toys and toys that offer comfort and stimulate babies' curiosity and imagination.
Creating the visual identity and branding of Cabana do Urso was the process of reflecting the warmth and comfort present in the products in each graphic design decision.
Delicacy, curiosity and imagination were key words during the creative process. As the brand works with very creative products with a lot of personality, one of the main requirements for the visual identity was that it dialogue well with different colors, patterns and formats stamped on the products. And that guided many of the graphic choices that make up the identity.
In the logo, the icon of the teddy bear with the naninha was inspired by the brand's slogan: 'your baby's best friend' and represents the importance of these toys for its audience. And the typographic solution with a lot of personality reflects the brand's fun tone and brings even more strength to the visual identity.
